William Ackman and his investment firm Pershing Square Capital Management have acquired a small stake in Procter & Gamble Co. and will likely push for changes to raise the struggling firm’s share price and bottom line, according to analysts.
Activist Investor May Urge P&G To Lose Non-Core Brands, McDonald
Changes may be ahead for Procter & Gamble following William Ackman and Pershing Square Capital Management’s investment in the Cincinnati-based consumer-goods giant. Analysts suggest the activist investor may push to replace CEO Bob McDonald and divest non-core brands.