NAD Advises Native-Advertising Disclosure Until FTC Guidance Emerges
This article was originally published in The Rose Sheet
Online advertising designed to blend in with the platform on which it appears is on the rise, with the potential to mislead consumers into believing they are consuming news or editorial content. Firms employing native advertising or sponsored-content marketing would be wise to disclose their affiliation with external websites or links until FTC releases guidance on the topic, attorneys and NAD staffers say.
You may also be interested in...
A Q&A with Laura Brett, four months into her new role as director of the National Advertising Division.
In a presentation at the National Advertising Division Annual Conference, FTC Chairwoman Edith Ramirez discussed the commission’s priorities for the year ahead. Health claims and inadequate disclosures top the list following related settlements with advertisers in 2013 and the agency’s Operation Full Disclosure initiative.
Lack of validated, regulatory-accepted methods for evaluating complex chemical safety endpoints without animal testing is quickly becoming a problem for industries and stakeholders beyond the cosmetics sector. Momentum is building to drive alternatives development as European authorities set their sights on an animal-free chemicals assessment future.