The Environmental Working Group says its new safety standard and product seal will help consumers steer clear of personal-care products with potentially hazardous ingredients and push industry to develop products that meet its precautionary safety criteria.
'EWG Verified' Personal-Care Safety Seal Builds On 'Skin Deep' Platform
Aimed at helping "overwhelmed" shoppers easily find personal-care products, the Environmental Working Group introduces its own safety standard and associated seal. The group hopes the EWG Verified program will incentivize cosmetics manufacturers to develop products that score well on its "Skin Deep" hazard scale and other criteria in the absence of robust federal regulations.
More from Archive
More from HBW Insight
Bayer is investing $52m in its Lerma, Mexico manufacturing site, which the firm said will enable it to increase production of key OTC brands like Aspirin and Alka-Seltzer from 100m to 140m units by 2030.
Developed using Datair's Ambee climate data technology, Opella’s Pollen Passport presents users with an easy to use and interactive online visualization of air quality at holiday destinations across the world.
NutriFusion adds development, innovation head; Dymatize adds tennis pro, Olympic medalist Tommy Paul to Squad; Icy Hot sponsors Unrivaled women’s hoops league; WNBA’s Stevens, Evans invest in, promote Mela Vitamins.