EWG’s Mary Kay Initiative For The PCPSA: Tactical Blitz Or Hail Mary?
This article was originally published in The Rose Sheet
The Environmental Working Group is targeting messaging to independent sales reps at Mary Kay’s annual seminar in an effort to rally support behind the Personal Care Products Safety Act. But Mary Kay’s beef with the proposed bill largely centers on federal preemption, an issue the Personal Care Products Council has suggested will likely drive reform negotiations in the 115th Congress.
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The Personal Care Products Council outlines a list of “principles” that it believes should guide legislation to update cosmetics regulations. Many of its priorities could be seen as aligning more closely with reintroduced House legislation than the less industry-friendly Personal Care Products Safety Act in the previous Senate, signaling a possible change in strategic direction at PCPC under the new Administration.
Since 2012 when a House committee held the last cosmetics hearing, industry generally has warmed to – or resigned itself to – legislative proposals to update the cosmetics regulatory system. However, there is still not consensus on the details among big business, SMEs and consumer advocates, all of which will be represented at the Senate HELP Committee’s witness table.
Mary Kay’s ongoing annual event for an expected 30,000 independent sales reps has at least one virtual gatecrasher – the Environmental Working Group – which is targeting attendees with digital messaging touting the proposed Personal Care Products Safety Act, a bill the direct seller opposes.