Santa Monica, Calif.-based direct seller Beautycounter, the professed "leader in safer skin care and cleaner cosmetics," has launched the Counteract Coalition to advocate for more "health-protective" cosmetics regulations in the US.
Beautycounter-Led Coalition Lobbies For Tighter Cosmetics Regulations
The beauty industry do-gooder returned to Washington Sept. 12 with 15 other brands in tow, pressing lawmakers for a hearing on the proposed Personal Care Products Safety Act.