“We know where the issues are and we have plans to fix them,” insists Bayer AG's Consumer Health head Heiko Schipper, who has been charged with implementing a wide-ranging turnaround program to return the troubled business to growth.
Bayer's Consumer Chief Initiates Turnaround Plan In Bid To Return Troubled Business To Growth
Bayer's Consumer Health chief Heiko Schipper is hoping a focus on innovation and a leaner portfolio will help return the business to mid-single-digit growth by 2022. The German firm has identified its North American business as the 'key area to fix'.