International Self-Care Day 2020: How COVID-19 Has Changed Consumer Behavior

The global consumer healthcare industry comes together on International Self-Care Day to highlight how the COVID-19 pandemic has sparked a change in behavior, with more and more people taking an interest in their own health.

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To mark International Self-Care Day 2020, HBW Insight highlights a selection of campaigns launched by associations and industry players to promote consumer healthcare.

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Bayer Consumer Health, the Global Self-Care Federation and the Business Council for International Understanding outline in a paper how industry can work with multilateral organizations, governments, financial institutions, and stakeholders to "recognize and champion self-care as a fundamental driver of global health progress."

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