Consumers don’t have to venture into the dark web to be exposed to potentially frightening online business practices. “Dark patterns” by some e-commerce operations also are “scary,” says advertising law attorney Amy Ralph Mudge.
‘Dark Patterns’ Casting Shadow On E-commerce
Dark patterns, a “kind of a scary new phrase,” are “design choices that that manipulate users on a website into making choices that they wouldn't otherwise make,” says advertising law attorney Amy Ralph Mudge.