Consumer health and personal care product firms were among the businesses receiving US Federal Trade Commission notices recently warning of penalties for using deceptive endorsements and testimonials in product promotions. The action doesn't allege violations but signals the agency’s intent to go after companies concerning their use of endorsers and puts pressure on them to be more cautious.
FTC Aims At Deceptive Endorsements: Beauty, Health Firms Can Assure They're Not Targets
US FTC sends notices to more than 700 companies about penalties they will face if they use deceptive endorsements and testimonials to promote their products. Industry experts discuss impact of surprising action and cautions to take in teaming up with influencers.