GlaxoSmithKline Consumer Healthcare is launching an awareness raising campaign to help German consumers use and dispose of OTC medications correctly, after a study by the firm showed that over half currently do not do so.
GSK Launches Campaign To Help Germans Use OTC Drugs Correctly
More than 50% of Germans do not use OTC medicines correctly, research by GSK Consumer Healthcare shows. To address this, the firm is launching an awareness raising campaign under the banner “Bewusst richtig handeln.”