Industry Self-Regulation Reviews Show Influencers Aren’t Ad Claim Compliance Experts

Sustainability claims are growing as targets of reviews by BBB National Programs investigative divisions, which also anticipate more ad violations from online dark patterns in 2022.

• Source: Alamy

Advertising missteps by social media influencers often appear linked to their lack of regulatory knowledge, according to firms challenging ad claims for BBB National Programs Inc reviews.

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