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Industry Self-Regulation Reviews Show Influencers Aren’t Ad Claim Compliance Experts

Executive Summary

Sustainability claims are growing as targets of reviews by BBB National Programs investigative divisions, which also anticipate more ad violations from online dark patterns in 2022.

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Advertisers Using Browsing Data To Target Ads Warned To Be Sure Consumers Have Control

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GNC Continues Private Evolution With TikTok Influencers Evolving To Fitness Brand Marketers

Product distribution for Sway Fitness expands to national chain as reach of social media influencers, particularly boys and girls, men and women and groups on TikTok, passes suggesting or recommending to selling products and services.

TikTok Viral Videos For #Beauty Have Direct, If Short-Lived, Impact On Amazon Product Sales

Similarweb links influencer-led viral videos on TikTok to 85% month-over-month average revenue growth on Amazon for featured beauty products.

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