Nestlé Spies APAC Expansion Potential With Deal for New Zealand's Better Health
Nestlé Health Science continues to expand its dietary supplements offering in 2022 penning a deal for New Zealand's The Better Health Company and its GO Healthy brand. The company says the deal will strengthen its presence not just in New Zealand but across the wider APAC region in markets such as Australia and China.
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Nestle will use its skills in branding and premiumization to expand its offering in vitamins, minerals and supplements, which has seen its growth rate slow as it laps a prior-year period characterized by COVID-19-led demand for immunity products.
Nestlé CEO Mark Schneider says the company's consumer research indicates that the increase in dietary supplement usage over the past couple of years will endure post-pandemic. This continued demand help to lift sales at the company's Health Science business in the first half.
Nestlé Health Science is expanding its offering in Brazil with the acquisition of dietary supplements and nutritional products player Puravida.