Bayer AG is yet to see consumers turning to private label OTCs and away from branded products due to growing cost of living pressures. But preparing for such an eventuality is “very high” on the company’s agenda, according to Consumer Health business head Heiko Schipper.
Bayer Places Consumer Cost Of Living Pressures 'Very High' On Agenda
Despite spiraling inflation, branded OTC product demand remains high, according to Bayer Consumer Health, which posted Q2 sales up by 16.0%. But with consumer incomes increasingly squeezed, the company is working on ways to defend its market share against cheaper private-label alternatives.
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