EU Packaging Regulation Presents Challenge And Opportunity For Consumer Health Industry
A proposed new European Union packaging regulation, which introduces environmental and labelling requirements and extended producer responsibility for medicines, medical devices and food supplements, could be challenging for the region's consumer health industry. But it could also be a spur to creativity, argues Chris Whitehouse, chairman and managing director of Whitehouse Communications.
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European consumer health companies have the luxury of voluntarily setting sustainability goals. But with regulations looming and pressure from retailers and consumers mounting, compliance with mandatory standards is on the horizon, says Haleon’s sustainability chief Joe Muscat.
European consumer health companies today have the luxury of voluntarily setting sustainability goals. But with regulations looming and pressure from retailers and consumers mounting, such requirements will soon be mandatory, Haleon’s Joe Muscat warned at the recent AESGP Annual Meeting in Paris, France. To ride the climate wave, while achieving their objectives, OTC firms need to work together, he explained.
Haleon says it “supports the overall ambitions” of the European Commission’s proposals for a new Regulation on Packaging and Packaging Waste, but has “serious concerns” about the timelines established in the proposal, for example that all medicines packaging should be recyclable by 2035.