FTC Reminds Advertisers Large And Small: Substantiate Health Claims Or Face Civil Penalties

Agency sends flares across wide field of advertisers illuminating the need for marketers to substantiate health claims. Reminder made brighter noting penalties of up to $50,120 per violation.

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The Federal Trade Commission reminds global pharmas and mega-retailers as well as iconic vitamin brand marketers and natural food startups about substantiating advertising health claims with reliable evidence in a display of authority the agency is prepared to wield.

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