P&G Goes Gummy To Boost Vӧost Supplements
Executive Summary
Firm launches Vӧost gummy in men’s and women’s multivitamin, immunity and vitamin B12 formulations it expects will have appeal to millennial consumers.
You may also be interested in...
Gummy Format And Immunity Health Have Legs As Sales Drivers For US Supplement Market
“It's not that gummies have taken over the entire pill format,” says nutritional product business consultant Thomas Aarps. “But the trend is obviously to gummies.” Meanwhile, multiple COVID variants keep consumers attuned to immunity health. “Immunity is big, it's going to be big.”
P&G Adds Effervescent Vitamins With Acquisition Of Australia’s Voost
P&G has snapped up leading Australian effervescent vitamins brand Voost, which is said to have “high affinity amongst millennials” and a presence in select international markets.
Message Clear For Xylitol Nasal Spray Firm Xlear: ‘Capitalize’ On FDA’s Oral Phenylephrine Doubts
“Pharmaceuticals have their place, and many do wonderful things for health, but the science of nasal hygiene is clear,” says marketing director Joel Melton.