Cheshire, England-based women’s health specialist Maxwellia has launched an online information service powered by artificial intelligence (AI) to help educate young women about hormonal contraception.
UK’s Maxwellia Creates AI Influencer To Counter Hormonal Contraception Misinformation
Maxwellia responds with “Lovi” – an online, interactive, AI-powered avatar – to a trending movement on TikTok that encourages women to stop taking daily contraceptives like its UK Lovima progestogen-only pill.