UK’s Maxwellia Creates AI Influencer To Counter Hormonal Contraception Misinformation

Maxwellia responds with “Lovi” – an online, interactive, AI-powered avatar – to a trending movement on TikTok that encourages women to stop taking daily contraceptives like its UK Lovima progestogen-only pill. 

• Source: Maxwellia

Cheshire, England-based women’s health specialist Maxwellia has launched an online information service powered by artificial intelligence (AI) to help educate young women about hormonal contraception.

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