Target Corp.'s ‘Clean’ Marketing Challenged In Consumer Class Action
The mega-retailer is defending a proposed class action in Minnesota federal court over its ‘Target Clean’ marketing and label, which it has awarded "independently" to around 4,000 products in its stores. Consumer plaintiffs allege some offerings contain ingredients on the program's “formulated without” list, as well as other hazardous substances that ought not be in clean products. Pending litigation against Sephora stands to be influential.
You may also be interested in...
Beauty and personal-care companies using ‘clean’ labeling and advertising should clearly define the term and ensure consistency across marketing messages, attorneys said at the BBB National Program Inc.’s 18 July webinar, ‘Getting Clean Beauty Advertising Right.’
Growth over the last two years reflects new market dynamics and a growing connection between beauty and wellness, in addition to a return to sales following pandemic-related shutdowns, Ulta Beauty leaders said in a fourth-quarter sales and earnings presentation.
Sephora USA is in a strong position to defend its ‘Clean at Sephora’ designation for certain products because it is transparent about what the claim means, and the plaintiff in the case may not be able to show that a reasonable consumer would be misled, says Angela Diesch, partner in the Los Angeles office of Amin Talati Wasserman, LLP.