‘Alexa, Give Me A Soulcare Tip’: E.l.f. Beauty Continues To Innovate New Marketing Angles

Recent announcements at e.l.f. Beauty include the launch of a Keys Soulcare theme on Amazon Alexa that allows users to hear inspiring words and receive beauty and wellness tips from Alicia Keys, plus the company’s introduction of real-world commerce on the Roblox gaming platform.

• Source: e.l.f. Beauty

Consumers with an Amazon Echo device can invite into their homes and daily lives Alicia Keys – and the Keys Soulcare brand she created with e.l.f. Beauty, Inc. – as part of an initiative to highlight the brand’s self-care philosophy and build connections with fans.

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