Kenvue Increases Marketing Spend To Boost Consumer Loyalty, Expand Reach To More

Kenvue maintains full-year guidance after 0.3% Q2 net sales dip beat market expectations. Essential health segment alone drove sales; self-care and skin health/beauty faltered. US sales of Neutrogena Collagen Bank pre-aging platform launched on TikTok shop, a first for the brand.

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Kenvue Inc. marks the halfway point of its first full year as an independent company by increasing its full-year marketing spending behind its consumer health and beauty lines on confidence that consumers are willing to continue to pay more for its brands.

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