UK women’s health specialist Maxwellia is using futuristic out-of-home advertising technology to promote its recently launched menstrual health brand Ultravana.
UK’s Maxwellia Uses High-Tech Hologram To Promote Period Pain Brand Ultravana
Commuters travelling through London's Waterloo train station this month witnessed Maxwellia's menstrual health brand Ultravana promoted via Disturbed Media Group's spectacular 3D hologram technology.
More from United Kingdom
More from Europe
IPA Europe responds critically to recent EU Ombudsman's decision that the EC’s position in relation to probiotics is “reasonable". “While we respect the Ombudsman’s role, its conclusions fail to address the main critical concerns raised by stakeholders,” the association insists.
Offer valuing struggling UK consumer health player Alliance at £350m has the backing of the company's board of directors.
In response to an IPA Europe complaint, European Ombudsman Emily O’Reilly finds that the Commission’s interpretation of EU food legislation in relation to probiotics is “reasonable and in line with the main goal of this legislation, which is to ensure a high level of consumer protection.”