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Marketing (Health)

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Product Launches

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Latest From Health & Launches

Maxwellia Adds STI Home-Test To UK Lovi Line

UK sexual health specialist Maxwellia continues to expand its UK footprint with an STI home-test launch under the Lovi brand umbrella. 

United Kingdom Health

Perrigo Delivering Opill Sales Within A Month, Launches ‘Energize’ Efficiency Project Immediately

Perrigo says 2024 results will be slowed by investment in companywide efficiency project including staff reductions. After Opill’s expected launch by late March, sales will be dilutive to earnings for the first year partly due to investments in the brand, primarily at retailers and online in Q2.

Women's Health Sales & Earnings

BrainMD Latest To Target GLP-1 Secretion, AllerPops Promotes Prebiotics As Allergy Remedy

Line extension for physician’s brand BrainMD intends to support secretion of glucagon-like peptide-1; research shows AllerPops prebiotic lozenges improved rhinitis allergy symptoms significantly; and Nutramax Laboratories developing Practitioner Formulas supplements with health care professionals.

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Advertising Campaigns

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Latest From Health & Ad Campaigns

BrainMD Latest To Target GLP-1 Secretion, AllerPops Promotes Prebiotics As Allergy Remedy

Line extension for physician’s brand BrainMD intends to support secretion of glucagon-like peptide-1; research shows AllerPops prebiotic lozenges improved rhinitis allergy symptoms significantly; and Nutramax Laboratories developing Practitioner Formulas supplements with health care professionals.

Launches Consumer

German OTC Launches And Revitalizations From P&G, Stada, Théa and TheOTCLab

Botanical extracts power new products from P&G Health and Théa Pharmaceuticals in the areas of pain and eye-care respectively, while TheOTCLab and Stada relaunch much-loved foot care and cold brands in this German OTC marketing update. 

Germany Health

Kenvue Prioritizes Growing 15 Brands In Pivot To Recovering Marketplace Prominence

Kenvue’s plans to drive sales include re-introducing brands to consumers and making “priority” of 15 brands, most in self care. “Overall, the execution of our recovery plan in the fourth quarter fell short of expectations,” says CEO Thibaut Mongon.

Consumer Sales & Earnings
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Advertising Enforcement

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Latest From Health & Ad Complaints

In Online Advertising Arena, Artificial Intelligence Aids And Abets Fake Reviews, False Claims

AI has a place in the FTC's proposed rule to ban fake consumer reviews and testimonials in online advertising in the US for a reason, one that BBB National Programs also acknowledges.

Ad Complaints Consumer

FTC Might Need More Illumination On Proposed Rule For Online Consumer Product Reviews

BBB National Programs found FTC’s proposed Trade Regulation Rule on the Use of Consumer Reviews and Testimonials largely effective with some certainty on whether product reviews or customer testimonials are violations of its false advertising standards. But it =expects some clarifications may come in final rule.

Ad Complaints Consumer

FTC Gives Stage To Critics And Champions Of Online Consumer Product Reviews, Testimonials

Speakers scheduled for hearing are Fake Review Watch, which says it’s “dedicated to exposing the massive corruption of online consumer review platforms”; University of California-Davis researchers who found widespread fraud; and Interactive Advertising Bureau, which says its members account for 86% of online advertising expenditures in the US.

E-Commerce Ad Complaints
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