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Marketing (Health)

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Product Launches

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Latest From Health & Launches

Latest Feature For Apple AirPods Launches With FDA Approval: OTC Hearing Aid App

Agency approves Hearing Aid Feature app to make compatible Apple AirPods Pro Bluetooth earbuds OTC hearing aids as well as audio streaming devices. Apple says the no-cost app provides a “scientifically validated” hearing test and “clinical-grade” hearing aid capability.

OTC Devices Approvals

Apple Adds Sleep Apnea Detection, Hearing Health Features To Selected Wearables

Apple is introducing new health features in conjunction with its launch of the Series 10 Apple Watch and AirPods Pro 2 earbuds, which soon will be able to monitor for potential sleep apnea and function as a clinical-grade hearing aid, respectively, pending regulatory clearances in the US and other countries around the globe.

OTC Devices Commercial

Canada’s Magic Bag Compress Pops Up In US

Masdel expects its Original Magic Bag hot or cold compress to catch on as a popular as well as effective product from north of the border.

OTC Devices Launches
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Advertising Campaigns

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Latest From Health & Ad Campaigns

Film, Social Media Plus Menopause, Postpartum Supplements Star In Women’s Health Launches

Bayer’s Midol and nonprofit Period. provide PeriodTalk campaign for awareness of the gaps in period education; “The M Factor” film coming day before World Menopause Day in October; Exeltis USA’s Blues Away provides postpartum mood support; and Doctor's Best Women's Collection includes menopause, sleep, digestive, heart and hair/skin/nails support products.

Women's Health Dietary Supplements

‘Inside Regulatory Affairs’ With AdverCheck’s Lucy Rochford And James Walmsley

In this instalment of HBW Insight’s “Inside Regulatory Affairs” series, AdverCheck managing directors Lucy Rochford and James Walmsley describe how the consumer health industry is increasingly outsourcing its advertising copy review as it moves closer to the fast-moving consumer goods sector. They also point to a worrying trend in the UK of advertising prescription-only medicines online.

United Kingdom Health

‘New Kenvue In Action Unleashed’ Isn’t The Business Consumers Remember From J&J

“We're significantly investing more in reaching more consumers, but we're doing it in a very different way,” says CGO Charmaine England. Brands may be “iconic,” but on their own they’re not driving sales growth, says CEO Thibaut Mongon.

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Advertising Enforcement

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Latest From Health & Ad Complaints

‘Inside Regulatory Affairs’ With AdverCheck’s Lucy Rochford And James Walmsley

In this instalment of HBW Insight’s “Inside Regulatory Affairs” series, AdverCheck managing directors Lucy Rochford and James Walmsley describe how the consumer health industry is increasingly outsourcing its advertising copy review as it moves closer to the fast-moving consumer goods sector. They also point to a worrying trend in the UK of advertising prescription-only medicines online.

United Kingdom Health

US OTC Internal Analgesic Monograph Includes Gelcap Format, Rapid Release Indication – Court

Putative class-action complaint alleging false advertising for Tylenol Rapid Release gelcaps recently dismissed on J&J Consumer’s motion arguing that federal preemption prohibits requiring different or additional labeling for drugs available under FDA OTC monograph.

Litigation OTC Drugs

EU Green Claims Directive: Council Wants Lighter Touch, Especially For SMEs

The European Council adopts its negotiating position with regards to the Green Claims Directive, which aims to prevent greenwashing and empower consumers in making informed, environmentally conscious purchasing decisions. While small and medium-sized enterprises stand to specifically benefit from the Council's more flexible approach, companies in general may be allowed to make certain explicit environmental claims without third-party verification.

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