GILLETTE TOILETRIES/COSMETICS SALES ADVANCE 8% TO $1.05 BIL. IN 1993
This article was originally published in The Rose Sheet
Executive Summary
GILLETTE TOILETRIES/COSMETICS SALES ADVANCE 8% TO $1.05 BIL. IN 1993 and 3% to $290 mil. in the fourth quarter. The Series men's grooming line, launched in January 1993 ("The Rose Sheet" Sept. 28, 1992, p. 1), has generated over $100 mil. in sales to date, the firm said. In an attempt to capitalize on the success of Series, Gillette is adding a new scent, Wild Rain, to the line this month ("The Rose Sheet" Sept. 20, p. 1).