J.C. PENNEY FRAGRANCE SALES OF $25 MIL. THE WEEK BEFORE CHRISTMAS
This article was originally published in The Rose Sheet
Executive Summary
J.C. PENNEY FRAGRANCE SALES OF $25 MIL. THE WEEK BEFORE CHRISTMAS were "fueled" by sales from the department store chain's custom gift program, Ann Gravseth, J.C. Penney merchandise manager for cosmetics, handbags and accessories, said at the Fragrance Foundation's "Retailers Review of Christmas Past" on Jan. 25. Gravseth commented that "it was amazing how [the custom gift program] was such a feature for both our last-minute shoppers and our slow-selling SKUs."