MAYBELLINE USA 10.6% 1993 SALES GAIN SPURRED BY REVITALIZING
This article was originally published in The Rose Sheet
Executive Summary
MAYBELLINE USA 10.6% 1993 SALES GAIN SPURRED BY REVITALIZING Face Collection, which generated $14 mil. in sales following its introduction in March 1993 ("The Rose Sheet" Nov. 16, 1992, p. 1). Maybelline USA's 1993 sales were $285.7 mil. during the year ended Dec. 31. Excluding Revitalizing Face Collection revenues, Maybelline USA sales increased about 5%, the company said. Maybelline USA sales do not include domestic Yardley sales; with Yardley, Maybelline's total 1993 U.S. sales advanced 12.6% to $308.4 mil.