O DE LANCOME WOMEN'S SCENT BASKING ON COUNTERS THIS SUMMER
This article was originally published in The Rose Sheet
Executive Summary
O DE LANCOME WOMEN'S SCENT BASKING ON COUNTERS THIS SUMMER from May through Labor Day, and is slated to appear again in the summer of 1995. It has been sold in France for 25 years and is the number one "eau fraiche' fragrance there, according to the cosmair division. O de Lancome is Lancome's third fragrance in the U.S. The firm has marketed Magie Noire since 1981 and added Tresor in 1991.