BONJOUR PARFUMS GREETS THE FRAGRANCE MARKET WITH BONJOUR EAU DE PARFUM
This article was originally published in The Rose Sheet
Executive Summary
BONJOUR PARFUMS GREETS THE FRAGRANCE MARKET WITH BONJOUR EAU DE PARFUM, which is launching in May in mass merchandisers and drugstore chains. Exclusive agreements are in development for possible April debuts in select stores, the company says. Bonjour Parfums is a newly-formed licensee of the New York City-based Bonjour Group, which markets jeans and other apparel.