CHANEL EGOISTE PLATINUM MEN'S FRAGRANCE
This article was originally published in The Rose Sheet
Executive Summary
CHANEL EGOISTE PLATINUM MEN'S FRAGRANCE is expected to have broader consumer appeal in the U.S. than the original Egoiste scent, the firm said. The new product is a fougere -- a lighter, fresher fragrance than Egoiste, which is a spicy, woody, semi- oriental. Platinum has top notes of Alpine lavender, rosemary and petigrain. The middle notes include clary sage, galbanum, and geranium, and the base features notes of Haitian vetiver, Atlas cedar, Andalusian citrus and labdanum. The fragrance was created in-house by perfumer Jacques Polge.