MAYBELLINE TAPS FORMER CLAIROL EXEC BEDDALL TO HEAD EXPANSION EFFORT
This article was originally published in The Rose Sheet
Executive Summary
MAYBELLINE TAPS FORMER CLAIROL EXEC BEDDALL TO HEAD EXPANSION EFFORT both domestically and abroad, the firm announced March 7. In the newly created post of exec VP reporting to Maybelline President and CEO Robert Hiatt, Gerald Beddall oversees "growth" areas including the Maybelline International and Yardley North America divisions, research and development and review of potential acquisitions or licensing agreements.