OIL OF OLAY HYDRO-NIGHT RENEWAL GEL MOISTURIZING CLAIMS SUBSTANTIATED
This article was originally published in The Rose Sheet
Executive Summary
OIL OF OLAY HYDRO-NIGHT RENEWAL GEL MOISTURIZING CLAIMS SUBSTANTIATED by Proctor & Gamble, the National Advertising Division of the Council for Better Business Bureaus (NAD) concluded in the January 1994 NAD Case Reports. The inquiry about the claims, which were made in print ads, was initiated as part of NAD's routine monitoring program. Oil of Olay Hydro-Night Renewal Gel launched in the U.S. in July ("The Rose Sheet" June 21, Marketing In Brief).