REVLON ALMAY TIME-OFF TREATMENT PRODUCTS
This article was originally published in The Rose Sheet
Executive Summary
REVLON ALMAY TIME-OFF TREATMENT PRODUCTS are formulated with "Gentle Glucose Complex," a sugar derivative that functions like an alpha hydroxy acid but does not "sting, irritate or dry sensitive skin," the firm said. Revlon does not plan to include alpha hydroxy acid products in the Almay line because it says they are too irritating for Almay's target customer who has sensitive skin. The six-product Time-Off line will bow in mass market outlets nationwide in April.