REVLON ULTIMA II HEAD OVER HEELS WOMEN'S SCENT KICKING OFF IN OCTOBER
This article was originally published in The Rose Sheet
Executive Summary
REVLON ULTIMA II HEAD OVER HEELS WOMEN'S SCENT KICKING OFF IN OCTOBER at all department stores selling Ultima II cosmetics. Revlon will support the floral fragrance with "major" network and spot television advertising, as well as national and regional print ads, the company said. Promotion activities include "heavy" sampling with vial-on-cards and in-store events, the firm noted.