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LIQUI-DIAMOND INVISIBLE SHIELD NAIL POLISH AD CLAIMS DISCONTINUED

This article was originally published in The Rose Sheet

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Executive Summary

LIQUI-DIAMOND INVISIBLE SHIELD NAIL POLISH AD CLAIMS DISCONTINUED by the manufacturer, Cosmetic Laboratory Sales, following an inquiry by the National Advertising Division of the Council of Better Business Bureaus (NAD). A consumer brought the print ads to NAD's attention. The watchdog group requested substantiation for nine claims. The investigation was initiated Feb. 8 by a letter to the company.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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