Benckiser
This article was originally published in The Rose Sheet
Executive Summary
Extending Calgon bath products with Bath & Shower Foam in four fragrances -- Rose, Aloe, Powder and Soft Breeze. The Soft Breeze scent is new to the Calgon line. The product is packaged in a flip-top bottle. Available now, the item is priced at $2.49 to $2.79 suggested retail. Support for the launch includes print ads beginning in April in magazines including Glamour, Mademoiselle and Parents tagged, "Sometimes Calgon time can't come soon enough. Now for the shower too," co-op ads and a $1.50 rebate