Houbigant
This article was originally published in The Rose Sheet
Executive Summary
Parfums Parquet subsidiary launching French Vanilla fragrance in 8,000 to 10,000 department store and mass market doors in October. The fragrance bottle is clear glass with a cream cap. The label and the white outer package feature the white vanilla flower. Prices for the spray mist are $4.95 for a .5 oz. trial size, $11 for 1 oz. and $15 for 1.67 oz. Also, Houbigant is expanding distribution of the Raffinee women's scent to the mass market; it ships in April