MAYBELLINE FIRST QUARTER SALES INCREASE 6.7% TO $92 MIL.
This article was originally published in The Rose Sheet
Executive Summary
MAYBELLINE FIRST QUARTER SALES INCREASE 6.7% TO $92 MIL., benefiting from "a strong base business" and "tremendous retailer acceptance" of newer products, including the Revitalizing color cosmetics and skin care line, the company announced April 13. Although sales moved ahead during the three months ended March 31, the rate of growth slowed from the double-digit advances in every quarter of 1993. Maybelline attributed the slower growth pace to a weak performance by the Yardley business.