COTY LONGING AND VANILLA MUSK WOMEN's FRAGRANCES BOWING
This article was originally published in The Rose Sheet
Executive Summary
COTY LONGING AND VANILLA MUSK WOMEN's FRAGRANCES BOWING in October and September, respectively. The Beckiser division is planning to spend $5.5 mil. to $6 mil. on print and television for Longing in the fourth quarter. One- and two-page print ads tagged "Make a man remember" are slated to appear in October issues of magazines including Cosmopolitan, Elle, Good Housekeeping, New Woman, People, Us, Victoria, Redbook, Self, Seventeen and Vogue. The TV ad featuring the same tagline shows a couple apart and then reunited. It is scheduled to air in late October. The scent targets consumers aged 18 to 35 and older.