GIORGIO BEVERLY HILLS WINGS FOR MEN TARGETING YOUNGER AUDIENCE
This article was originally published in The Rose Sheet
Executive Summary
GIORGIO BEVERLY HILLS WINGS FOR MEN TARGETING YOUNGER AUDIENCE than the firm's existing fragrances, Giorgio for Men, which targets 30 to 50 year-olds, and Red for Men, which is positioned to appeal to 24 to 40 year-olds. Wings for Men is aimed at 18 to 49 year-olds, but the firm expects the bulk of the sales will be to men in the 18-24 year-old range. The fragrance represents a "whole new concept of freedom," Giorgio said, adding that it captures the feelings of "exhilaration" and "spontaneity."