CALVIN KLEIN CK ONE FRAGRANCE FOR MEN AND WOMEN
This article was originally published in The Rose Sheet
Executive Summary
CALVIN KLEIN CK ONE FRAGRANCE FOR MEN AND WOMEN will debut in October in 2,200 doors in the U.S. and Canada. The scent will reach its full distribution more quickly than previous Calvin Klein fragrances, which "pre-launched" in 650 to 700 doors and gradually moved into additional doors, because of its emphasis on accessibility rather than exclusivity, the company noted. CK One will be sold at both women's and men's fragrance counters. Network television and print advertising are planned, and promotional activities are in development.