JEUNESSE COSMETICS MARKETING BROAD RANGE OF PRODUCTS VIA DIRECT SALES
This article was originally published in The Rose Sheet
Executive Summary
JEUNESSE COSMETICS MARKETING BROAD RANGE OF PRODUCTS VIA DIRECT SALES in the New York metropolitan area, with national expansion planned by the end of the year. The company began selling Jeunesse skin care, body care, hair care, fragrances and color cosmetics products in the U.S. two months ago. New York City-based Jeunesse Cosmetics currently has 75 sales consultants and hopes to reach 1,000 representatives by the end of 1994. The firm, a subsidiary of Tel Aviv, Israel-based Jeunesse Cosmetics Paris Ltd., began operations in January.