Tiffany & Co.
This article was originally published in The Rose Sheet
Executive Summary
Launching its second women's fragrance in the fall of 1995. The firm currently markets the Tiffany women's scent, introduced in 1987, and Tiffany for Men, which bowed in 1989. In June, the firm is extending Tiffany with a five-SKU Spa Collection ("The Rose Sheet" March 21, Marketing In Brief)