REVLON SHADINGS "HARMONIZING" HAIRCOLOR LAUNCH
This article was originally published in The Rose Sheet
Executive Summary
REVLON SHADINGS "HARMONIZING" HAIRCOLOR LAUNCH will mark Revlon's entry into the growing category of semi-permanent haircolor enhancers. Shadings, which lasts for six weeks, colors only gray hair and "adds highlights and shine that harmonize with the base shade," Revlon stated. The product uses the same type of colorant as a permanent color but has "only enough peroxide to activate the color, not enough to lighten" hair, according to the firm. Shadings, which will be in stores in October, is being targeted to women aged 25 and over.