WESTERN PLEASURE HAIR/SKIN CARE LINE FEATURES BAKING SODA SHAMPOO
This article was originally published in The Rose Sheet
Executive Summary
WESTERN PLEASURE HAIR/SKIN CARE LINE FEATURES BAKING SODA SHAMPOO, "the world's first baking soda based shampoo brand," Western Pleasure, Chaska, MN-based start-up company, said. Deep Clarifying Baking Soda Shampoo is designed for use on colored, permed or damaged hair. It is said to offer deep but gentle cleansing to remove build-up from the conditioners and styling aids that are frequently used on damaged hair. The baking soda is said to act as an oxygenating agent, "[infusing] the scalp and base of the hair follicle with oxygen."