THE BODY SHOP ANANYA FRAGRANCE LAUNCHING IN AUGUST
This article was originally published in The Rose Sheet
Executive Summary
THE BODY SHOP ANANYA FRAGRANCE LAUNCHING IN AUGUST in The Body Shop's more than 180 U.S. stores. The scent, which already is marketed in the U.K., will be available in eau de toilette and perfume oil. The company will add body lotion, bath and shower gel, bath oil, bath oil beads and bath soap by October. The perfume oil and eau de toilette are already in The Body Shop catalog, and the ancillary items will appear in the catalog after their launch in stores.