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NOEVIR COLOR DIMENSIONS COLOR COSMETICS

This article was originally published in The Rose Sheet

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Executive Summary

NOEVIR COLOR DIMENSIONS COLOR COSMETICS offer neutral and darker shades to match the skin colors of a segment of women that are not addressed by Noevir's current products. Noevir, a Japan- based company, has been selling its Royal Reflections color cosmetics line in the U.S. but the line is targeted towards Asian women, featuring shades containing pink and yellow undertones. Color Dimensions offers neutral shades such as Cameo Beige and Bisque, as well as shades for darker complexions such as Dusk and Cafe au Lait. The direct-selling firm is introducing Color Dimensions Aug. 1 in the U.S. and Canada. Irvine, CA-based Noevir USA is a subsidiary of Noevir Ltd.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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