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Tsumura International

This article was originally published in The Rose Sheet

Executive Summary

Lion King children's bath and toiletry items bowing in July in mass market outlets include lip balm, 16 oz. bubble bath, 5.5 oz. bath foam, 5.5 oz. shampoo and 30-count adhesive bandages. The labels for the products feature graphics from Walt Disney's The Lion King. Prices for the items range from 99 to $3.49. The collection also features five gift items -- a 10 oz. bubble bath in a bottle shaped like two Lion King characters; a floating soap dish; a grooming set with a brush, comb and 3.5 oz. shampoo; a shave kit with play 3 oz. shaving cream, a play razor and a play lather brush; and a travel bag with a cup, comb, brush, toothbrush case, soap case and tissues. Suggested prices for the gift items range from $4 to $8

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