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BLACK ENTERTAINMENT TELEVISION SELLING SKIN CARE VIA BET SHOP

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

BLACK ENTERTAINMENT TELEVISION SELLING SKIN CARE VIA BET SHOP, its home shopping TV program scheduled to air regularly on BET Saturdays beginning Sept. 17. BET Shop is a joint venture between BET and the Home Shopping Network. On the program, BET will be selling its Color Code skin care line, and may market other cosmetics, fragrances and toiletries brands as well. BET Shop additionally will offer clothing, jewelry, sporting goods and music items.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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