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BOUCHERON JAIPUR FRAGRANCE INSPIRED BY JEWELS OF INDIA

This article was originally published in The Rose Sheet

Executive Summary

BOUCHERON JAIPUR FRAGRANCE INSPIRED BY JEWELS OF INDIA and especially the Nauratan, a jewel of nine precious stones that is offered to brides to wish them happiness, Parfums Boucheron said. Available exclusively at Bloomingdale's Aug. 6, Jaipur will be sold in 200 doors by the end of the year, and, subsequently, will roll out to Nordstrom, the company stated. Concurrent with its U.S. launch, Jaipur will bow at Galeries Lafayette in Paris. Jaipur is the jeweler's second women's fragrance; its first, Boucheron, bowed in 1988. The men's version of Boucheron launched in 1991.

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