Smith & Vandiver
This article was originally published in The Rose Sheet
Executive Summary
Extending Botanicals line with two foot care items -- Wintermint Foot Scrub and Wintermint Foot Balm -- launching in July in over 400 J.C. Penney doors. Wintermint Foot Scrub is packaged in a glass jar with a gold cap and has a wooden scoop. The 8 oz. product is $12.50 suggested retail. The Wintermint Foot Balm, priced at $7.50 for 3 oz., is packaged in a green flip-top tube with gold graphics. Its outer packaging is a green box with gold lettering, accompanied by a picture of the wintergreen plant. The firm will offer a promotional Botanical Massage set containing Smith & Vandiver's Bath, Body, & Massage Oil, the Wintermint Foot Balm and a wooden massage roller for $16.50 in J.C. Penney beginning Aug. 25