ST. JOHN ADDING A WOMEN'S SCENT AS AN ACCESSORY
This article was originally published in The Rose Sheet
Executive Summary
ST. JOHN ADDING A WOMEN'S SCENT AS AN ACCESSORY to the St. John by Marie Gray line of knits, sportswear, jewelry and shoes. The fragrance, which will be St. John's first, is slated to debut in October in approximately 150 doors nationwide including Saks Fifth Avenue, Neiman Marcus, Nordstrom, I. Magnin and Jacobson's stores that already carry the St. John clothing as well as the 13 St. John boutiques. Within three months of the U.S. launch, the fragrance will debut in various department stores and perfumeries across Europe, including the St. John boutique in Germany.